Italy has been, since antiquity, the centre of history, culture and art, but also Italy is the country that hosts unique and fascinating international events as well as some of the most acclaimed films in the history of cinema. The Italian entertainment industry is known worldwide for its epic films set in classical settings, the numerous film directors, actors and actresses as well as its strong and mass appealing TV shows formats born in the 1950’s. The programme offers a solid knowledge for the organization and promotion of arts events in digital era, but also the professional knowledge to enable students and passionate about the sector in specialising on the features of the Italian entertainment sector. During the course, the following topics will be covered: Art – Organisation and promotion of art events in the digital age Design – The Italian design: brands, classic models, innovation and creativity Economy – The Italian entertainment industry Communications – The Italian song festival of Sanremo between traditional media and social networks Cinema – Identity and Imagination. Italy and its movies The agency Journalism: news reporting means ANSA Music – The Italian song romance Information and Covid 19: The psychological impact of the health emergency in Italy Television – Writing the great Italian TV series From the show to the music: the Italian tv show and its direction The Great Beauty: Italian Art through the centuries Italian Art and Cultural Heritage Theatre: the soul of Italy on stage Italian Neorealism – Cinema narrating history Italian Cultural Studies – Perspectives in Otherness Music events management Italian jazz festivals Classic Neapolitan song In addition, students will have the opportunity to deepen the topics thanks to company case histories based on interviews with experts from the respective sectors.
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